ICCO in partnership with LWD is implementing a project “Linking GAP vegetables to markets” in Kampong Speu, Kampong Chhnang, Pursat and Battambang provinces. Site selection and market need assessment is expected to be completed by end of September 2016. The market need assessment aimed to identify and select the targeted villages as well as to assess the current situation of vegetable production and market in the targeted areas. The results of the need assessment will be used by the project implementation team to design appropriate approach and intervention to boost GAP vegetable production and market linkage.
A meeting with 10 assessment team conducted at ACTIS office. Mr. Lang Chanthea presented the process of setting up the GAP vegetable producer groups and market linkage, followed by my presentation on the market need assessment. Methodologies including market observation, Focus Group Discussion, Household Interview, individual interview with wholesalers and retailers were explained in the meeting.
By the end of the meeting, each team member understand the process and be able to use the questionnaires for market assessment. Clear work plan was prepared with responsible persons and team assigned for each targeted province. Simple data entry form is already developed for the team members. It is expected that 7 market need assessment reports will be produced (in Khmer) and distributed to agricultural cooperatives in the targeted areas by end of October 2016.